WTA Live Fan Access presented by Xerox will go behind-the-scenes at eight tournaments throughout 2015 to produce a series of videos from each, and will feature fun player interviews, exclusive competitions and the chance for fans to connect with players by submitting questions via social media.
”WTA Live Fan Access presented by Xerox showcases the world’s best female athletes and provides our fans with exclusive, behind-the-scenes content in a short form format designed for millennials and younger generations,” said Stacey Allaster, WTA Chairman and CEO. “The show gives tennis fans a unique experience to engage with the stars of women’s tennis and follow their inspiring and exciting journeys on the 2015 Road to Singapore.”
WTA Live Fan Access presented by Xerox most recently took in the Miami Open going behind-the-scenes as a host of WTA stars enjoyed swimming with dolphins, while Eugenie Bouchard offered tips on how to take the perfect “selfie” and even turned the tables on a group of lucky fans by asking them a series of questions. Viewers can catch up on these videos and follow the series by visiting http://wtatenn.is/1Epj3g.
"The WTA, like many businesses, operates on a global scale while striving to deliver a personalized customer experience," said John Kennedy, Xerox Chief Marketing Officer. "We share that focus with the WTA, assisting them in bringing fans closer to their favorite players through exclusive, personal player content."
Future videos will involve more of the world’s top players from the Family Circle Cup (Charleston), WTA Pre-Wimbledon Party (London), Bank of the West Classic (Stanford), Rogers Cup (Toronto), Western and Southern Open (Cincinnati) and the BNP Paribas WTA Finals Singapore presented by SC Global.
Fans can submit questions to WTA Live Fan Access presented by Xerox across the social media spectrum – either by tweeting questions to @WTA and including the hashtag #WTALive, commenting on the Facebook WTA Live post at www.facebook.com/WTA, or commenting on the Google+ WTA Live post at https://plus.google.com/+WTA/posts.
Video messages can also be sent in on Vine, Twitter and Instagram using #XeroxFancast – the best will be featured in episodes throughout the series, with one lucky fan winning a unique live video chat with one of the stars at the BNP Paribas WTA Finals Singapore presented by SC Global in October 2015. For rules and regulations, visit http://www.wtatennis.com/SEWTATour-Archive/Archive/AboutTheTour/xeroxfancastrulesregulations.pdf.
· New content series takes viewers behind-the-scenes on the WTA
· Tennis fans can access exclusive content from eight tournaments across 2015 including the BNP Paribas Open, Miami and the WTA
· WTA stars will answer fans’ video questions submitted by social media using #XeroxFancast
· One lucky fan can win a live video chat with a top player at the BNP Paribas WTA Finals Singapore presented by SC Global