- WTA unveils “It Takes” campaign, highlighting the inspirational and authentic attributes of professional women’s tennis players
- Player led, multi-season campaign debuts globally with new branding, storylines and engaging experiences for fans
ST. PETERSBURG, FL, USA - The WTA (Women’s Tennis Association) announced today its new global marketing campaign “It Takes”, designed to showcase the spirit, authenticity and diversity that is characteristic of the world’s best tennis players and the iconic WTA tournaments in which they compete.
To help build the campaign, the WTA consulted over 140 players about the driving forces that have formed each of their individual personalities and that resonate most deeply with them as elite athletes, both on and off the court. This process resulted in a series of personally felt characteristics such as “It Takes HEART”, “It Takes FIGHT”, “It Takes BELIEF” and “It Takes PURPOSE”, to name a few.