The South African Football Association (SAFA) has signed a ground-breaking R1 billion (US$100million) broadcast deal with a free-to-air and satellite operating new TV channel, Siyaya TV.
The six-year partnership which will run from 2015-2020 gives Siyaya TV the rights to broadcast all of SAFA’s national teams; Bafana Bafana, all junior and women national teams including friendly matches.
The deal will see SAFA receive US$17,5 million annually for the next six years and is considered one of the biggest deals on the African continent.
In return, SAFA will help the wholly black-owned consortium to bring more football, especially international soccer to the new kid on the block.
“This deal is a game-changer, not only for the SA Football but for the continent as a whole. The broadcast partnerships is the way to go for the future of football and hopefully this paves way for other broadcasting players on the continent to do the same with their respective federations.
“Soccer is the biggest sport on the continent and the world and deserves better treatment from the corporate world,” said SAFA President, Danny Jordaan when announcing the new deal.
Jordaan said for long football has not received its fair share of the corporate world spins offs but the new Siyaya TV deal will definitely change the playing field.
The six-year partnership which will run from 2015-2020 gives Siyaya TV the rights to broadcast all of SAFA’s national teams; Bafana Bafana, all junior and women national teams including friendly matches.
The deal will see SAFA receive US$17,5 million annually for the next six years and is considered one of the biggest deals on the African continent.
In return, SAFA will help the wholly black-owned consortium to bring more football, especially international soccer to the new kid on the block.
“This deal is a game-changer, not only for the SA Football but for the continent as a whole. The broadcast partnerships is the way to go for the future of football and hopefully this paves way for other broadcasting players on the continent to do the same with their respective federations.
“Soccer is the biggest sport on the continent and the world and deserves better treatment from the corporate world,” said SAFA President, Danny Jordaan when announcing the new deal.
Jordaan said for long football has not received its fair share of the corporate world spins offs but the new Siyaya TV deal will definitely change the playing field.
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Siyaya TV is expected to go live early next year and will be fully operational when the deal kicks off on 1 May 2015 soon after the end of the current SABC deal which expires at the end of April next year.
In addition to the TV and radio broadcast rights, the SAFA/Siyaya deal includes mobile and internet streaming rights.
Siyaya TV was among five new entrants that received pay-TV licences from the Independent Communications Authority of South Africa (ICASA) earlier this year.
In addition to the TV and radio broadcast rights, the SAFA/Siyaya deal includes mobile and internet streaming rights.
Siyaya TV was among five new entrants that received pay-TV licences from the Independent Communications Authority of South Africa (ICASA) earlier this year.
By: Editor
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