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Rio 2016 Olympic torch relay to take spirit of Games to all of Brazil

1/29/2015

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At least 10,000 torchbearers will carry the Olympic flame across Brazil (Photo: Getty Images/Todd Warshaw)

Olympic flame will visit every state in giant country, reaching 90% of population, before lighting cauldron at Maracanã Stadium

The Rio 2016 Olympic torch relay will visit every state in Brazil, carried 20,000km by 10,000 torchbearers, taking the spirit of the Games to every corner of the world’s fifth largest country. As the first details of next year’s event were announced on Thursday (29 January),  the organising committee said it was fulfilling its pledge to ensure the Rio Games would be the Brazilian Games.


“Upon being awarded the right to host the 2016 Olympic Games, we promised to involve the entire country, thereby ensuring it would be an event made by Brazilians, for Brazilians and with a Brazilian spirit for the world to enjoy,” said Rio 2016 President Carlos Nuzman. “To stage the Olympic torch relay across the whole country is to fulfil that promise and give millions the chance to participate in an unforgettable celebration.”

From the tropical heat of Amazonas in the north west of the country, to the cooler climes of Rio Grande de Sul in the south, the Olympic flame will travel through each one of Brazil’s 26 states, visiting their capital cities, and the Federal District – home to the nation’s capital, Brasília. The torch will pass through 250 cities and towns, reaching 90 per cent of the Brazilian population.

The journey will begin in the Greek city of Olympia, home of the ancient Olympic Games, when the Olympic flame will be lit in the traditional ceremony. The flame is expected to arrive in Brazil between 90 and 100 days before the start of the Games and – as well as being carried approximately 20,000km by at least 10,000 torchbearers – it will fly about 10,000 miles.

The epic journey will reach its conclusion on 5 August 2016, when the torch will be used to light the Olympic cauldron during the opening ceremony of the Rio 2016 Olympic Games at the legendary Maracanã Stadium. 

The Rio 2016 Olympic torch relay logo (see below) was also unveiled on Thursday (29 January), hinting at the Olympic torch’s design, which will be revealed later this year, along with the relay’s route. The logo’s warm colours reference the flame and the warmth of Brazilians, alluding to what is expected from the Olympic torch relay in Brazil.    

 

 

The torchbearer nomination process will take place in 2015 and will be conducted in collaboration with the presenting partners of the Rio 2016 Olympic torch relay: Coca-Cola, Nissan and Bradesco.

“We are writing yet another chapter in the history of our partnership with the Olympic Torch Relay,” said Flavio Camelier, Vice President of Coca-Cola Brazil for the Rio 2016 Olympic Games. “Since the Barcelona Olympic Games, in 1992, we believe in its power to thrill, to provide unique moments and to spread the Olympic spirit throughout the whole world.”

François Dossa, Nissan of Brazil President, said: “With the sponsorship of the Olympic Torch Relay, Nissan reiterates its trust in the Rio 2016 Olympic Games, of which it is already an official sponsor. We want to be even more integrated into Brazilian life and the Olympic Torch Relay will allow us to bring, with our cars, one of the greatest moments of the Olympic Games to the entire nation.”

Jorge Nasser, Bradesco Marketing Director, said: “We believe that the Olympic Torch Relay is Brazil’s window to the world, an event in which we will be able to show the Brazilian people in their entirety, our natural beauty, our diverse traditions, our varied culture. In a nutshell, the human warmth of our people, who embrace the whole world with open arms.”

By: Editor
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