AFRICAN SPORTS MONTHLY
'Sports is our Business'
  • Home
  • NEWS
  • Magazine
  • Radio
  • TV
  • JOBS
  • Africa Sports Dev Conference & Expo
  • About Us

Record-Setting Postseason Caps off 2014 MLS Campaign

12/11/2014

0 Comments

 
Picture
NEW YORK (December 10, 2014) – Major League Soccer set new records for postseason television viewership, attendance, digital audience and social media engagement as the League concluded its 19th season on Sunday, Dec. 7 with the LA Galaxy defeating the New England Revolution 2-1 at MLS Cup 2014.

 

With fans tuning in from home and across digital platforms, 2 million viewers in the United States watched MLS Cup, an increase of 93 percent over MLS Cup 2013, according to Nielsen research.  An audience of 964,000 watched the league’s 19th championship match on ESPN, while 678,000 viewed on UniMás and 245,000 tuned in to Univision Deportes Network (UDN).  In addition, 89,000 unique viewers watched MLS Cup on WatchESPN, accumulating 4.3 million live minutes viewed.  MLS Cup 2014 set an all-time record for Spanish-language viewers, as 923,000 soccer fans watched the game on UniMás and on UDN.     


MLS CUP 2014 TV VIEWERSHIP

Network            Viewers             Note

ESPN               964,000 Increase of 91% over MLS Cup 2013

UniMás             678,000 Increase of 31% over MLS Cup 2013

UDN                 245,000 Most viewed MLS match in UDN history

WatchESPN      89,000             Increase of 83% over MLS Cup 2013

Soccer fans in Los Angeles and Boston tuned into MLS Cup in significant numbers, as the match generated a 3.17 household rating in Boston and a 1.66 household rating in Los Angeles.  In addition, 172 countries, an all-time record, viewed MLS Cup on ESPN International and other networks throughout the world.   MLS Cup also was broadcast live on SiriusXM and ESPN Deportes Radio.

 

ATTENDANCE RECORDS SET

In addition to strong television viewership, soccer fans supported their clubs during the 2014 postseason in record numbers, as an all-time high of 23,633 fans per game attended the MLS Cup Playoffs and MLS Cup.  The 2014 MLS regular season also set a new attendance record, averaging 19,147 fans per game during the League’s 19th season.

 

ALL-TIME HIGH:  MLS POSTSEASON DIGITAL AND SOCIAL ENGAGEMENT 

The 2014 MLS postseason also featured record digital metrics, building upon a digital audience from the regular season that had doubled over the previous year. During the MLS Cup Playoffs and MLS Cup, the League’s website, MLSsoccer.com, set a record for digital audience, up 25 percent over 2013, and video consumption, up 100 percent over last year’s postseason. The postseason also saw a record of more than 226 million social media impressions across the League’s content on Twitter, Facebook, Vine, Snapchat and Instagram. 

By: Editor
0 Comments



Leave a Reply.

    Archives

    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    June 2020
    April 2020
    March 2020
    February 2020
    December 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    February 2014
    January 2014
    December 2013
    November 2013
    August 2013
    July 2013

    Menu

    All
    2014 FIFA World Cup
    Athletics
    Basketball
    Boxing
    Commonwealth Games
    Cricket
    Golf
    Hockey
    Marathons
    News
    Olympics
    Rugby
    Soccer
    Spotlight
    Tennis
    Track And Field
    Volleyball
    Women Soccer
    Wrestling


    RSS Feed


    Tweets by ASMONTHLY

Tweet to @ASMONTHLY

Contact Us

    Contact Us

Submit

Donate & Support Our Efforts at African Sports Media Network