IAAF General Secretary Essar Gabriel said today: “Looking at the latest ticket sales summary from our partners in the Moscow LOC confirms that Muscovites prefer to buy their tickets closer to the event. Since the beginning of July, thanks to enhanced promotional campaigns on television, radio, in the press, with billboards throughout the city and most recently, on the Moscow Metro (used by 9 million Russians per day), we have seen a real surge in ticket sales. With the competition not starting until the 10 August, the IAAF is very optimistic that the evening sessions can now be sold out.”
As already announced, broadcasting agreements are in place covering more territories than ever before in the history of the IAAF World Championships that will ensure coverage of Moscow 2013 in over 200 territories worldwide.