The partnership officially includes Major League Soccer and U.S. Men’s, Women’s and Youth National Teams.
The Johnson & Johnson and its consumer division partnership is inclusive of some of the world’s most beloved brands, including: AVEENO®, BAND-AID® Brand, BENGAY®, CLEAN & CLEAR®, JOHNSON’S®, LUBRIDERM®, NEUTROGENA®, RoC® and NEOSPORIN®. The partnership will kick off tonight when the Philadelphia Union host FC Dallas (UniMás, 7:00 p.m. ET).
Johnson & Johnson’s consumer brands will be featured in field level signage at matches played in the U.S. and will integrate the official partnerships into their marketing plans, including advertising, retail, grassroots, PR and digital.
After a successful 2014 World Cup campaign for the United States Men’s National Team, the U.S. Women’s National Team is heading to the 2015 Women’s World Cup taking place in Canada beginning June 8. MLS kicked-off its 20th season on March 6 with two new expansion clubs, a new television and media rights partnership with ESPN, Fox Sports and Univision and new star players arriving from around the world.