The increasing interest in athletics, and the rise of great athletes from Kenya, Ethiopia, Botswana, Djibouti and many others as well as this year’s performances and records, have contributed to make a historical event of this appointment in the mythical "bird's nest" Beijing stadium. Africa will share 9 days of live emotion and excitement of this major international event.
TV Media Sport emphasizes that the IAAF World Championships in Athletics, with its cumulated audience of 6 billion, is the most broadcasted sport event in the world after the FIFA World Cup and the IOC Summer Olympic Games.
TVMS announces with great esteem that, the last Opening Ceremony of Mr Lamine Diack from Senegal, the current IAAF President, will be broadcasted live in French and English for the pleasure of millions of African viewers.
TVMS strengthens, once more, its presence in the community of major international sports events distributed in Africa. Additionally, TVMS also commercialises and distributes the Rio 2016 Olympic Games.