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Glasgow 2014 award rights to SKY Network Television for New Zealand and Pacific Islands coverage 

7/27/2013

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 Glasgow 2014 today (July 22, 2013) ensured yet more sports fans across the globe will have the opportunity to become immersed in the Games with the appointment of SKY Network Television Limited as the New Zealand and Pacific Islands broadcast rights holder.

SKY Network Television will provide extensive coverage, including six channels of action in HD/SD, as well as news and daily highlights across its digital platforms, via Pay TV and free-to-air to offer comprehensive coverage for New Zealand viewers.

Additionally and by way of fulfilling its responsibility of being the official broadcaster for the Pacific Islands as well as New Zealand, SKY Network Television will produce a daily highlights package which will include coverage of competitors from the Pacific Islands which they will distribute to each of the Pacific Islands.

This latest agreement complements the existing broadcast deals for next year’s Commonwealth Games and provides further proof of the strong appeal of Glasgow 2014 across the world.

Glasgow 2014 will be the biggest multi-sport event Scotland has ever hosted and around 4,500 athletes from 71 nations and territories will take part in the Games with 17 sports on show across the 11 days of competition.

It is anticipated that a total audience of 1.5 billion worldwide will experience Glasgow 2014’s sports action and Opening and Closing Ceremonies through a range of international television and radio channels – creating a once-in-a-generation opportunity for Glasgow and Scotland to engage and inspire young people across the globe.

The sale of broadcast right packages worldwide is a part of Glasgow 2014’s commercial programme which aims to raise around £100million in revenue through licensing, merchandise and ticketing.

Announcing the agreement with SKY Network Television, Glasgow 2014’s Chief Executive David Grevemberg said:

 

“The spectacle and wonder of the Glasgow 2014 Commonwealth Games has the ability to inspire tens of millions of young people worldwide and SKY Network Television Limited will help us to share the sporting achievements of the thousands of great athletes coming to compete in Scotland.

“It is pleasing to see that the Pacific Islands is well catered for in this agreement as well as New Zealand. There is a huge appetite for sports fans of all the competing nations and territories to follow their athletes in action as they each bid for personal success at Glasgow 2014.”

SKY Network Television Limited CEO John Fellet said:

 

“We’re delighted to have the privilege of bringing this incredible event in high definition across multiple channels to Kiwi’s next year. We have a really talented team who I’m sure will do a superb job of producing this event, including providing footage for our friends in the Pacific Islands. New Zealand’s cycling team did exceptionally well during the last Commonwealth Games, I can’t wait to see how the cycling team performs next year in Glasgow. ”

Mike Hooper, Chief Executive of the Commonwealth Games Federation, said:

“I welcome this agreement with Sky Network Television and appreciate their support for the Commonwealth Games. New Zealand has a long history and tradition of achievement at the Commonwealth Games, which I’m sure will continue at the 2014 Games. Thanks to Sky Network Television all New Zealanders will have the opportunity to follow and cheer on their athletes.”
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