
The event was hosted by IAAF President Lamine Diack and two 800m running greats, Denmark’s three-time world champion Wilson Kipketer and Russia’s 2004 Olympic champion Yuriy Borzakovskiy, acting in the role of IAAF Ambassadors.
The IAAF / Nestle Kids’ Athletics event was the ‘must be there’ event of the day in Sochi, attracting as it did the presence of three other distinguished global champions: Gabriela Szabo, Tatyana Lebedeva and Koji Murofushi. Also giving his support to the two-hour demonstration was Svein-Arne Hansen, the newly elected President of European Athletics.
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