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FIBA and Sky Italia announce broadcast agreement for EuroBasket 2015 Men and Women

12/7/2014

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MIES (EuroBasket 2015/EuroBasket Women 2015) - FIBA announced it is awarding the exclusive broadcasting rights for EuroBasket 2015 Men and Women in Italy to Sky Italia.

The addition of those two events perfectly complements Sky’s NBA and Euroleague seasonal coverage and their extensive planned EuroBasket coverage will give basketball fans throughout Italy the chance to see the very best of international basketball.

FIBA Secretary General and International Olympic Committee (IOC) Member Patrick Baumann said: “We are delighted to welcome Sky Italia as our partner in such an important basketball country as Italy. EuroBasket and EuroBasket Women are the premier events in the European basketball calendar next year and FIBA is convinced that Sky, as a premier sports broadcaster, will promote and showcase the event in a first class way.” 


Sky Italia Sport Rights, Programming and Production Director Matteo Mammi said: “We are thrilled to add EuroBasket to our portfolio of premium properties and offer our subscribers an in-depth coverage of Italy’s men’s and women’s national teams .

“Our offer has never been so wide in terms of sport disciplines. Basketball is already a core sport for our channels and no other team can generate more interest around the country than our national teams. Our unrivalled editorial and production teams will deliver an outstanding multiplatform event. We are very committed and look forward to creating a very strong editorial offering around these events in 2015.”

EuroBasket 2015 will take place in France, Germany, Croatia and Latvia from 5 to 20 September. The Final Phase will be played in the multifunctional Lille Arena, which will have a 27,000 capacity.  The draw for the tournament will be held on 8 December 2014 in Disneyland Paris.

EuroBasket Women 2015 will be played in Hungary and Romania from 11 to 28 June. The draw took place on 29 November in Budapest.

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About FIBA

FIBA (fiba.com) - the world governing body for basketball - is an independent association formed by 214 National Basketball Federations throughout the world. It is recognised as the sole competent authority in basketball by the International Olympic Committee (IOC).

For further information about FIBA visit fiba.com, follow FIBA on facebook.com/fiba, twitter.com/fiba and youtube.com/fiba or contact communications@fiba.com.

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About Sky Italia

Sky Italia is the Italian media company owned by Sky plc. Born in 2003, its customer base has grown very quickly and in September 2014 the subscribed families have reached  4.7 million . Sky currently offers more than 160 thematic and pay per view channels, with a rich offering of movies, sports, news, entertainment and kids programming. Sky was the first Italian television to broadcast in HD and live in 3D, and offers a pack of more than 60 HD channels and one channel entirely dedicated to 3D programs. Moreover, My Sky HD makes it possible to easily record one’s favorite programs and to access the Sky On Demand service, whereas with Sky Go subscribers can watch on the move a wide selection of Sky’s channels  and on demand contents.

For more information, please visit the website: www.sky.it.

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M-Pers

By: Editor
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