The opening kick-off of the FIFA Club World Cup 2014 is just around the corner, and the anticipation for the competition is growing by the minute. The trailer above takes inspiration from the animal kingdom to encapsulate the excitement from tournaments past and anticipates what lies ahead at Morocco 2014. The artwork of the trailer depicts the beauty and passion of football through the analogy of the wild animal. The trailer's Executive Producer So Ono from Japanese advertising agency Dentsu spoke with FIFA.com about the key concepts his team aimed to convey.
“We are only 20 days away from the FIFA Club World Cup Morocco 2014," Ono said. "Only seven out of over 301,000 football clubs are left standing in the race to win the 11th edition of this prestigious competition. All players will listen to their instinct and demonstrate their abilities to the fullest to win, and football fans all over the world are getting excited to witness such great football. Football calls on your passion, your emotion, and your instincts. This is what we can see in the video."
“We are only 20 days away from the FIFA Club World Cup Morocco 2014," Ono said. "Only seven out of over 301,000 football clubs are left standing in the race to win the 11th edition of this prestigious competition. All players will listen to their instinct and demonstrate their abilities to the fullest to win, and football fans all over the world are getting excited to witness such great football. Football calls on your passion, your emotion, and your instincts. This is what we can see in the video."
The film is also composed with exclusive footage showing various highlights in the history of the tournament. The trailer's Creative Director Kentaro Shihaku from GLIDER, an independent design agency, explained that the film expresses the outbursts of energy and spontaneity exhibited on the football pitch.
“FIFA Club World Cup is a dream-stage for football fans around the world," Shihaku said. "At the same time it is a battlefield for players to decide the best of the world. Naturally, there is only one spot for the champion club, and players need to survive every single match. Players perform at the ultimate level, and we see outburst, or natural spontaneity, of passion in the FIFA Club World Cup Morocco 2014."
Enjoy the excitement of Morocco 2014, and be on the look out for the animal instincts that will surely be on show.
“FIFA Club World Cup is a dream-stage for football fans around the world," Shihaku said. "At the same time it is a battlefield for players to decide the best of the world. Naturally, there is only one spot for the champion club, and players need to survive every single match. Players perform at the ultimate level, and we see outburst, or natural spontaneity, of passion in the FIFA Club World Cup Morocco 2014."
Enjoy the excitement of Morocco 2014, and be on the look out for the animal instincts that will surely be on show.
By: FIFA.com
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