Details surrounding the partnerships include:
Major League Soccer (MLS): In partnership with MLS, ’47 Brand will provide league-branded apparel for both adults and kids, including headwear, scarves, and gloves. Retail channels will include a variety of specialty apparel stores.
“Passion for soccer continues to permeate worldwide, and we’re excited to get in the game and parlay the success we’ve had making premium sports apparel, headwear and accessories across other sports franchises into the world of soccer,” said ’47 Brand’s co-owner Steven D’Angelo. “Our commitment to melding sport with fashion drives our goal of introducing on-trend product offerings, and we see huge potential in working with both soccer properties to appeal to more consumers as we position their licenses on a different level.”
As part of the brand’s aggressive international growth strategy for 2015, ‘47 Brand has identified soccer as a significant opportunity to expand their licensed products across one of today’s most popular sports. The brand plans to leverage growing passion for the sport, by launching the multi-platform partnership in time for the excitement of the upcoming 2015 FIFA Women’s World Cup in Canada, taking place in June and July.
’47 Brand designs, creates and retails premium sports lifestyle apparel and headwear made from only the highest-quality fabrics sourced from around the world, providing consumers with the best fit, feel and fashion available today. In-house expert design and creative teams meld sports with fashion by traveling the world to stay ahead of trends and source fabrics, textures, colors and design, bringing to market the absolute best in sports lifestyle apparel and headwear for discerning consumers.
To learn more about ’47 Brand’s product offerings, please visit www.47brand.com. For further information on U.S. Soccer and MLS, please visit www.ussoccer.com and www.MLSsoccer.com.