We have seen in recent months a lot of negative press about doping, corruption, vote rigging and poor governance in sport. The world’s media have focused their attention on the most negative aspects of sport, areas that sport urgently needs to address and improve.
But what about all the great things that sport achieves that go on every day? What about the great things that are largely ignored, or taken for granted? Sport achieves so much but frequently doesn’t tell its full story. It reaches millions of people all over the world but how much do we really understand about its true impact and its true value? Sport rarely has time to reflect on its last event before it moves on to its next.
But what about all the great things that sport achieves that go on every day? What about the great things that are largely ignored, or taken for granted? Sport achieves so much but frequently doesn’t tell its full story. It reaches millions of people all over the world but how much do we really understand about its true impact and its true value? Sport rarely has time to reflect on its last event before it moves on to its next.
The people of Hamburg voted at the weekend against bidding to host the Olympic Games in 2024. Why? Because of corruption? Or doping? Or poor governance? Have they just fallen out of love with the Olympics? Or has sport simply lost touch with its audience, its people, its fans?
Sportcal’s recent publication, the Global Sports Impact Report 2015 opens with one key question – ‘Why does sport matter?’
Sports plays a unique role in our society. It has the power to inspire, to elevate and to educate. It engages people in a way that nothing else can. It crosses all walks of life and every segment of society.
But people must believe that sport is fair and equal, both on and off the field. They put their trust in their teams, their athletes and their officials. They believe in sport and in the power of sport.
This is what the Global Sports Impact Report is about. It is about the power of sport and how sport needs to understand more about its true impact. It is about ‘why sport matters’ and why sport needs to change.
If there’s one publication you should read for Christmas it’s the Global Sports Impact Report 2015. As part of the festive season Sportcal is delighted to bring you a 33% discount on this coveted report throughout December.
This exclusive saving of over $1,600 is only available for a limited period. To take advantage of this offer visit the website or download the Executive Summary for a preview of the in-depth content.
Contact the team for further information or if you have any queries:
E: sales@sportcal.com
T: +44 (0)20 8944 8786
Sportcal’s recent publication, the Global Sports Impact Report 2015 opens with one key question – ‘Why does sport matter?’
Sports plays a unique role in our society. It has the power to inspire, to elevate and to educate. It engages people in a way that nothing else can. It crosses all walks of life and every segment of society.
But people must believe that sport is fair and equal, both on and off the field. They put their trust in their teams, their athletes and their officials. They believe in sport and in the power of sport.
This is what the Global Sports Impact Report is about. It is about the power of sport and how sport needs to understand more about its true impact. It is about ‘why sport matters’ and why sport needs to change.
If there’s one publication you should read for Christmas it’s the Global Sports Impact Report 2015. As part of the festive season Sportcal is delighted to bring you a 33% discount on this coveted report throughout December.
This exclusive saving of over $1,600 is only available for a limited period. To take advantage of this offer visit the website or download the Executive Summary for a preview of the in-depth content.
Contact the team for further information or if you have any queries:
E: sales@sportcal.com
T: +44 (0)20 8944 8786
By: Editor
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