League-Wide Initiative Will Debut This Weekend
NEW YORK (July 31, 2015) – Fans are the lifeblood of any Major League Soccer club and a new initiative which debuts this weekend puts their support on display in a new way. Throughout the month of August, season ticket holders will be rewarded for their dedication with their images printed within the numbers on the back of player jerseys at their favorite club.
Each club made this initiative available to a specific number of qualifying season ticket holders who used a portal on the club’s website. Those season ticket holders selected a number (0-9) and the location within that number -- similar to selecting a seat for air travel -- and uploaded their picture.
NEW YORK (July 31, 2015) – Fans are the lifeblood of any Major League Soccer club and a new initiative which debuts this weekend puts their support on display in a new way. Throughout the month of August, season ticket holders will be rewarded for their dedication with their images printed within the numbers on the back of player jerseys at their favorite club.
Each club made this initiative available to a specific number of qualifying season ticket holders who used a portal on the club’s website. Those season ticket holders selected a number (0-9) and the location within that number -- similar to selecting a seat for air travel -- and uploaded their picture.
MLS clubs will wear these special numbers for all regular season games during the month of August. All jerseys -- home, road and alternate -- will feature the numbers. Fans will have the opportunity to customize jerseys and additional merchandise with these special numbers at their club’s official stadium store.
MLS will be the first league to utilize this platform, which is provided by Playing2. The Mexican National Team, Real Madrid and Atletico Madrid are among several teams in other countries that have used this platform to bring their fans closer to the game. The numbers are being produced by Unisport, the official provider of authentic MLS letters and numbers.
Specific details of individual MLS clubs’ activation of this unique program will be released by the clubs themselves.
MLS will be the first league to utilize this platform, which is provided by Playing2. The Mexican National Team, Real Madrid and Atletico Madrid are among several teams in other countries that have used this platform to bring their fans closer to the game. The numbers are being produced by Unisport, the official provider of authentic MLS letters and numbers.
Specific details of individual MLS clubs’ activation of this unique program will be released by the clubs themselves.
By: Editor
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