By ASVG Media
The global market for artificial intelligence in sports is projected to grow from $1.03 billion in 2024 to $2.61 billion by 2030, according to MarketsandMarkets, representing a compound annual growth rate of 16.7%. Professional teams currently account for the largest share of spending, while esports is expected to become the fastest-growing segment and Asia-Pacific the fastest-growing region. Investment is being driven by applications ranging from injury prevention and athlete-performance analysis to live-game strategy, fan engagement and automated media production.
The competitive landscape is dominated by enterprise technology companies—including IBM, Microsoft, AWS, Oracle, Salesforce and SAP—alongside sports-data and performance specialists such as Sportradar and Hudl. For African sports organizations, the opportunity will be to adopt practical AI systems that improve performance, reduce production costs and convert fragmented audience data into measurable commercial value.
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