April 5th 2025, Miami: Last night, YSL Beauty turned up the heat on Miami's already blazing nightlife at the YSL BEAUTY LOVE CLUB. The electrifying energy was amplified by the iconic award-winning group, RÜFÜS DU SOL (DJ SET), as they spun “Innerbloom”, “Breathe”, “In the Moment” and “Lately” on the turntables to a star-studded crowd, embracing fearless self-expression.
Over 250 guests, including Nicole Richie, Lila Moss, Ryan Destiny, Omar Rudberg, Precious Lee and Dana Hourani, gathered from all over the world to celebrate the brand’s new era of disruptive Makeup Artistry – timed to the launch of new spring products: the just-launched YSL LOVESHINE LIP OIL PLUMPING GLOSS & viral star MAKE ME BLUSH POWDER BLUSH.
Over 250 guests, including Nicole Richie, Lila Moss, Ryan Destiny, Omar Rudberg, Precious Lee and Dana Hourani, gathered from all over the world to celebrate the brand’s new era of disruptive Makeup Artistry – timed to the launch of new spring products: the just-launched YSL LOVESHINE LIP OIL PLUMPING GLOSS & viral star MAKE ME BLUSH POWDER BLUSH.
THE SOUND AND SPIRIT OF A GENERATION
More than makeup, YSL BEAUTY LOVE CLUB is the boldest take on sonic self-expression. At the heart of music and makeup is YSL BEAUTY, and last night’s YSL BEAUTY LOVE CLUB hosted Miami’s multilateral population of boundary-breakers. Furthering YSL BEAUTY’s quest to win the hearts of Gen Z and building on the break-the-Internet power of past YSL Beauty experiences, Miami set the stage to continue ushering in a new era of beauty: where makeup meets music to create cultural iconicity.
AN EXPERIENTIAL UNIVERSE
Throughout the night, the YSL BEAUTY LOVE CLUB immersed guests in an edgy all-night party – embodied by music, expression, style, and freedom. The YSL Beauty Love Club ethos is now available to experience on social - where followers can get an inside-look at the exclusive club through dedicated photo moments at the striking YSL Beauty Cassandre logo, or within the “Love Bed” selfie-station.
IGNITING THE YSL BEAUTY LOVE CLUB
Leveraging state-of-the-art image-mapping technology, the club walls were an extension of the experience, visually transporting guests into the brand’s cutting edge makeup universe. The senses continued to ignite as you felt the pulsing beat of three renowned DJs throughout the night: Tiana Verhagen (New York), Myles Hendrik (Los Angeles), and Oozzaa (Miami). Guests were then surprised by an instantly identifiable sound – a DJ set by the globally renowned musical group - RÜFÜS DU SOL. A merging of 2 icons in their own right – further amplifying the freedom of expression and individuality.
CELEBRATING A NEW ERA OF BEAUTY
The YSL Beauty Love Club championed the edgy and evolving spirit of YSL Beauty. The culmination of the party and the YSL Beauty Love Game experience solidifies the brand at the forefront of Makeup Artistry and Innovation, while engaging with consumers, journalists, and stars alike.
More than makeup, YSL BEAUTY LOVE CLUB is the boldest take on sonic self-expression. At the heart of music and makeup is YSL BEAUTY, and last night’s YSL BEAUTY LOVE CLUB hosted Miami’s multilateral population of boundary-breakers. Furthering YSL BEAUTY’s quest to win the hearts of Gen Z and building on the break-the-Internet power of past YSL Beauty experiences, Miami set the stage to continue ushering in a new era of beauty: where makeup meets music to create cultural iconicity.
AN EXPERIENTIAL UNIVERSE
Throughout the night, the YSL BEAUTY LOVE CLUB immersed guests in an edgy all-night party – embodied by music, expression, style, and freedom. The YSL Beauty Love Club ethos is now available to experience on social - where followers can get an inside-look at the exclusive club through dedicated photo moments at the striking YSL Beauty Cassandre logo, or within the “Love Bed” selfie-station.
IGNITING THE YSL BEAUTY LOVE CLUB
Leveraging state-of-the-art image-mapping technology, the club walls were an extension of the experience, visually transporting guests into the brand’s cutting edge makeup universe. The senses continued to ignite as you felt the pulsing beat of three renowned DJs throughout the night: Tiana Verhagen (New York), Myles Hendrik (Los Angeles), and Oozzaa (Miami). Guests were then surprised by an instantly identifiable sound – a DJ set by the globally renowned musical group - RÜFÜS DU SOL. A merging of 2 icons in their own right – further amplifying the freedom of expression and individuality.
CELEBRATING A NEW ERA OF BEAUTY
The YSL Beauty Love Club championed the edgy and evolving spirit of YSL Beauty. The culmination of the party and the YSL Beauty Love Game experience solidifies the brand at the forefront of Makeup Artistry and Innovation, while engaging with consumers, journalists, and stars alike.
By Editor
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