Other preferred social media channels for watching sports highlights include Facebook which ranked second at 45%. Instagram is third with 30% preference.
Most of the social media platforms usually have users with varied needs, a key point for creators to consider. According to the research report:
"The data shows the need of building robust sport content highlights for social media platforms. The highlights should carry users' needs for each social media platform. Content creators appear to be winning the battle considering that a new platform like TikTok is already rising as preferred sources of sports highlights."
The research also overviewed the most popular websites on the global Majestic Million ranking, by referring subnets as of October 2020. Facebook.com holds the top spot at 497,554 followed by Google.com at 492,522 while YouTube.com is third with 449,048 referring subnets.