Sports marketing company, Infront Sports & Media has secured more than 230 hours of broadcast coverage across Sub-Saharan Africa following the recent distribution of rights for the Rio 2016 Olympic Games.
The distribution effort was supported operationally by TV Media Sport (TVMS) and coverage was achieved in a total of 46 territories.
The distribution effort was supported operationally by TV Media Sport (TVMS) and coverage was achieved in a total of 46 territories.
The wide exposure realised was as a result of an exclusive media rights agreement between the International Olympic Committee (IOC) and Infront, covering free-to-air television and radio rights, alongside non-exclusive internet and mobile rights in Sub-Saharan Africa.
The programming offered to broadcasters from 5th to 21st August 2016 included a live/delayed signal and highlights from all competitions as well as full coverage of the Opening and Closing Ceremonies of the Rio 2016 Olympic Games.
Up to 14 hours of live feed were broadcast per day with commentary provided in English, French and Portuguese from more than 230 hours of total coverage taken across 17 days.
More than 50 journalists, editors and producers were in charge of the delivery, with 30% joining from main broadcast partners such as NTA (Nigeria), RTI (Ivory Coast), CRTV (Cameroon), TPA (Angola) and more.
With the media rights distribution, Rio 2016 programming was made available on 34 national TV channels across the region.
In addition, the pan-regional network TV5 Monde Africa aired the programming available all across the region whereas RFI Africa aired it on its radio channel.
Further to handling the broadcast and radio distribution, Infront also marketed the associated broadcast sponsorship opportunity, sealing exclusive agreements with Coca-Cola and Emirates.
Timo Lumme, IOC television and marketing director said: “Working in partnership with Infront, the IOC ensured Olympic Games coverage continues to reach more people across Sub-Saharan Africa. Strong viewership on the continent demonstrates the great interest for the Olympic sports, and the enthusiasm to follow the athletes and their inspirational achievements.”
Stephan Herth, Infront executive director summer sports said: “The media rights distribution for the Rio 2016 Olympic Games were a success in Sub-Saharan Africa and raised awareness for the Olympic ideals through more than 230 hours of broadcast coverage. We have fully delivered on our promise to the IOC and all sports fans in the region, whilst also gathering more know-how on the specific needs and expectations of Sub-Saharan broadcasters.”
Hédi Hamel, TVMS CEO said: “The Olympic Games have been delivered to Africa as never seen before. Rio 2016 was a historical moment especially for the TV partners that experienced the Olympic thrill and benefitted from the most extensive technical operation – an absolute first for the region.”
The programming offered to broadcasters from 5th to 21st August 2016 included a live/delayed signal and highlights from all competitions as well as full coverage of the Opening and Closing Ceremonies of the Rio 2016 Olympic Games.
Up to 14 hours of live feed were broadcast per day with commentary provided in English, French and Portuguese from more than 230 hours of total coverage taken across 17 days.
More than 50 journalists, editors and producers were in charge of the delivery, with 30% joining from main broadcast partners such as NTA (Nigeria), RTI (Ivory Coast), CRTV (Cameroon), TPA (Angola) and more.
With the media rights distribution, Rio 2016 programming was made available on 34 national TV channels across the region.
In addition, the pan-regional network TV5 Monde Africa aired the programming available all across the region whereas RFI Africa aired it on its radio channel.
Further to handling the broadcast and radio distribution, Infront also marketed the associated broadcast sponsorship opportunity, sealing exclusive agreements with Coca-Cola and Emirates.
Timo Lumme, IOC television and marketing director said: “Working in partnership with Infront, the IOC ensured Olympic Games coverage continues to reach more people across Sub-Saharan Africa. Strong viewership on the continent demonstrates the great interest for the Olympic sports, and the enthusiasm to follow the athletes and their inspirational achievements.”
Stephan Herth, Infront executive director summer sports said: “The media rights distribution for the Rio 2016 Olympic Games were a success in Sub-Saharan Africa and raised awareness for the Olympic ideals through more than 230 hours of broadcast coverage. We have fully delivered on our promise to the IOC and all sports fans in the region, whilst also gathering more know-how on the specific needs and expectations of Sub-Saharan broadcasters.”
Hédi Hamel, TVMS CEO said: “The Olympic Games have been delivered to Africa as never seen before. Rio 2016 was a historical moment especially for the TV partners that experienced the Olympic thrill and benefitted from the most extensive technical operation – an absolute first for the region.”
By: sportingindustry.co.za
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