Multinational technology company IBM has renewed its sponsorship of the US Open tennis event and has launched its Watson Media platform at this year’s edition of the grand slam tournament to enhance broadcast coverage.
The length of the new agreement was not disclosed but the VentureBeat website reported that IBM has signed a five-year deal with the United States Tennis Association, which organises the tournament.
The length of the new agreement was not disclosed but the VentureBeat website reported that IBM has signed a five-year deal with the United States Tennis Association, which organises the tournament.
The US Open will use Watson Media’s Cognitive Highlights solution to identify the most important moments of matches and select which incidents should be used for highlights coverage.
The system considers match data, crowd noises and player reactions before ranking the shots from seven US Open courts and auto-curating highlights packages.
The USTA will post a Highlight of the Day, as ranked by Watson, on its official page on social media platform Facebook. Fans that ‘favourite’ players on official US Open apps will also receive real-time push notification alerts about those players’ highlights.
By sportingindustry.co.za
The system considers match data, crowd noises and player reactions before ranking the shots from seven US Open courts and auto-curating highlights packages.
The USTA will post a Highlight of the Day, as ranked by Watson, on its official page on social media platform Facebook. Fans that ‘favourite’ players on official US Open apps will also receive real-time push notification alerts about those players’ highlights.
By sportingindustry.co.za
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