Discovery Communications and TIM have announced an Olympic Games partnership, bringing the games to more people across more screens.
The official mobile broadcaster designation gives TIM the exclusive opportunity to co-brand with the Olympic Rings and offer their customers a differentiated viewing experience with access to a 24/7 operator-branded linear news and highlights channel and exclusive short form content that will enable fans to follow their national heroes at home, online and on the go.
The official mobile broadcaster designation gives TIM the exclusive opportunity to co-brand with the Olympic Rings and offer their customers a differentiated viewing experience with access to a 24/7 operator-branded linear news and highlights channel and exclusive short form content that will enable fans to follow their national heroes at home, online and on the go.
This deal also allows TIM to have direct brand affiliation with the Olympic movement throughout the 2018-2020 Olympic cycle, starting with the Olympic Winter Games in PyeongChang that takes place in February, and will deliver real-time access to the latest information.
Jean-Briac Perrette, president and CEO, Discovery Networks International, said, “Our partnership with Italy’s biggest telco operator to create the first ever Olympic mobile broadcaster designation will enable us to deliver the ultimate Olympic Games viewing experience to millions of people. This world-first partnership is a big win for fans who want to consume exclusive content from the Games wherever and whenever they choose.”
Subscribers to TIM also have instant access to Eurosport Player - including FINA World Swimming Championships, IAAF World Championships in Athletics, Grand Slam tennis tournaments (French Open, US Open, Australian Open), all three of the cycling Grand Tours (Giro d’Italia, Tour de France, Vuelta de Espana) and Wintersports Season - where fans will be able to enjoy a multidimensional and immersive sports experience, in addition to every second of the Olympic Games, with exclusive VR and AR content, a 360 experience and over 30 additional feeds, creating the seat that doesn’t exist with every moment from every angle.
By sportingindustry.co.za
Jean-Briac Perrette, president and CEO, Discovery Networks International, said, “Our partnership with Italy’s biggest telco operator to create the first ever Olympic mobile broadcaster designation will enable us to deliver the ultimate Olympic Games viewing experience to millions of people. This world-first partnership is a big win for fans who want to consume exclusive content from the Games wherever and whenever they choose.”
Subscribers to TIM also have instant access to Eurosport Player - including FINA World Swimming Championships, IAAF World Championships in Athletics, Grand Slam tennis tournaments (French Open, US Open, Australian Open), all three of the cycling Grand Tours (Giro d’Italia, Tour de France, Vuelta de Espana) and Wintersports Season - where fans will be able to enjoy a multidimensional and immersive sports experience, in addition to every second of the Olympic Games, with exclusive VR and AR content, a 360 experience and over 30 additional feeds, creating the seat that doesn’t exist with every moment from every angle.
By sportingindustry.co.za
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