AFRICAN SPORTS MONTHLY
'Sports is our Business'
  • Home
  • NEWS
  • Rankings
  • Radio
  • TV

WTA AND IQIYI SECURE EXCLUSIVE PARTNERSHIP FOR DIGITAL RIGHTS IN CHINA

11/5/2015

0 Comments

 
Picture
  • “First of its kind” partnership for WTA in China brings 2000 matches live to iQIYI users
  • Digital platform provides Chinese tennis fans new ways of consuming WTA content via internet
Beijing, China – The Women’s Tennis Association (WTA), global leader in professional women’s sports, and iQIYI, the largest online video content service platform in China, today announced they have signed a 10-year content partnership. From 2017, iQIYI will become the WTA’s digital rights partner in China, providing fans with never-before access to women’s tennis action.


iQIYI will be bringing fans live transmission of over 2000 women’s tennis matches, including singles and doubles, along with exclusive highlights, player interviews and content from the WTA Magazine Show. 

WTA content will be available to iQIYI users on their personal computers, mobile phones and Over The Top (OTT) TV via internet in English, Cantonese and Mandarin. This partnership follows iQIYI’s successful acquirement of the rights to the 2014 Brazil World Cup, the China Open, the Grand Slams and PGA events amongst other major sports assets. 

Continuing to bring a wealth of quality sports content to internet users, iQIYI takes another step in securing its leadership position in this arena.

Geng Xiaohua, iQIYI Senior Vice President, said “Since we were established in 2012, iQIYI Sports has featured tennis as part of its core programming and has broadcast WTA tournaments, including the China Open, WTA Elite Trophy Zhuhai, Wuhan Open, Tianjin Open, and Guangzhou Open.  As the most influential women’s sporting event in the world, WTA attracts a high-end audience, which is a perfect match for iQIYI’s young, upwardly-mobile user base.” Mr. Geng added, “As tennis’ popularity continues to boom in China, we believe that iQIYI’s high quality users and traffic make it the perfect channel for the WTA to further promote its tournaments in China.”

Micky Lawler, WTA President said, “This is a first-of-its-kind partnership for the WTA in China. iQIYI’s platform reinvents our digital offer in China in line with the new ways fans consume sports and entertainment content today, and in the future.  We’re thrilled to be working with a partner who fully embraces everything that is unique and premium about our sport.”

By: Editor
0 Comments



Leave a Reply.

    Archives

    April 2025
    March 2025
    February 2025
    July 2024
    June 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    April 2022
    March 2022
    February 2022
    January 2022
    September 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    June 2020
    April 2020
    March 2020
    February 2020
    December 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    February 2014
    January 2014
    December 2013
    November 2013
    August 2013
    July 2013

    Menu

    All
    2014 FIFA World Cup
    Athletics
    Basketball
    Boxing
    Commonwealth Games
    Cricket
    Golf
    Hockey
    Marathons
    News
    Olympics
    Rugby
    Soccer
    Spotlight
    Tennis
    Track And Field
    Volleyball
    Women Soccer
    Wrestling


    Picture
    Picture

    RSS Feed


    Tweets by ASMONTHLY

Tweet to @ASMONTHLY

Contact Us

    Contact Us

Submit

Donate & Support Our Efforts at African Sports Media Network