With around five months to go before Rio Olympics and Paralympics get underway, the South African Sports Confederation and Olympic Committee (SASCOC) has launched a campaign named ‘Team SA Rise’ in Johannesburg.
The #TeamSARise campaign is aimed at supporting South Africa’s Olympic and Paralympic athletes as they make their final preparations to represent the nation at the biggest international sporting events. The campaign will feature on the social media platforms of Twitter, Facebook and a video on YouTube - all South Africans are urged to join in the conversation and support TeamSA as they continue with their journey to Rio.
The #TeamSARise campaign is aimed at supporting South Africa’s Olympic and Paralympic athletes as they make their final preparations to represent the nation at the biggest international sporting events. The campaign will feature on the social media platforms of Twitter, Facebook and a video on YouTube - all South Africans are urged to join in the conversation and support TeamSA as they continue with their journey to Rio.
Commuters travelling between Pretoria and Johannesburg could see a banner that has been erected at Waterfall City in Midrand asking all to #RISE.
SASCOC CEO, Tubby Reddy, said: “In recent times South African citizens have been chanting songs ending with the phrase ‘... must fall’, but our late icon Nelson Mandela alluded to sport as having the power to change the world. The excitement continues to mount as our road to Rio destination draws closer, and we truly believe TeamSA will rise and do us proud as a nation.”'
Supporting Reddy’s call for support, SASCOC president Gideon Sam said: “The Road to Rio 2016 campaign that started immediately after the London 2012 Olympic Games is now entering the final stretch.
“To intensify the Rio 2016 campaign, we are now launching the TeamSA Rise campaign. Simply put, this is our way of raising awareness about the Games, our athletes and the sponsors who support our TeamSA to Rio.
“We know that the SA public are ready to support the team as we get ever closer to the Games by meeting and getting to know our athletes. Through this campaign we will show SA why we think 10 medals for this campaign is achievable. Team SA will rise in Rio but to do that we need the support of all South Africans."
SASCOC CEO, Tubby Reddy, said: “In recent times South African citizens have been chanting songs ending with the phrase ‘... must fall’, but our late icon Nelson Mandela alluded to sport as having the power to change the world. The excitement continues to mount as our road to Rio destination draws closer, and we truly believe TeamSA will rise and do us proud as a nation.”'
Supporting Reddy’s call for support, SASCOC president Gideon Sam said: “The Road to Rio 2016 campaign that started immediately after the London 2012 Olympic Games is now entering the final stretch.
“To intensify the Rio 2016 campaign, we are now launching the TeamSA Rise campaign. Simply put, this is our way of raising awareness about the Games, our athletes and the sponsors who support our TeamSA to Rio.
“We know that the SA public are ready to support the team as we get ever closer to the Games by meeting and getting to know our athletes. Through this campaign we will show SA why we think 10 medals for this campaign is achievable. Team SA will rise in Rio but to do that we need the support of all South Africans."
By: sportingindustry.co.za
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