Williams, who has won an Open-era record 23 Grand Slam singles titles, will once again be the hotel chain’s official ambassador for the first Grand Slam of the season, the Australian Open.
The group will also host the Australian Open 2018 official player party, providing benefits to members of its Le Club Accorhotels and Accor Plus loyalty programs.
“I am thrilled to return as Accorhotels official ambassador for the 2018 Australian Open,” said Williams. “I love staying with AccorHotels because they make me feel like family and I can rest and recover in comfort and style.”
Michael Issenberg, chief executive of Accorhotels, added: “As one of the most celebrated athletes of all time, Serena is the perfect ambassador for Accorhotels for the Australian Open and we are thrilled that she has signed on with us again.
“Serena clearly embodies excellence and determination that are core values for our group, she is truly an inspiration to our teams, our guests and tennis fans the world over.”