It signalled the start of the penultimate visit of the International Olympic Committee’s Coordination Commission, with the chair of the commission Nawal El Moutawakel praising the celebrations and the planning for the Games saying that she has "been delighted with the unity of spirit and mission that is driving ‘Team Brazil’ to deliver a successful first wave of test events" but warning that a "tremendous amount of work remains to be completed”.
It also represented over a year since Brazil hosted the Fifa World Cup, the year-on milestone having seemingly slipped by without any form of official acknowledgement or recognition. The vast juggernaut that is the major sporting events industry has left the Fifa World Cup behind and all eyes and thoughts are turning to Rio 2016.
What can we learn from the Fifa World Cup and the major events of 2014? What did the Fifa World Cup deliver to Brazil? What legacies has it left for the country and how can “Team Brazil”, and all the stakeholders involved, ensure a lasting legacy from the Olympic Games next year?
The GSI Report 2015 is a ground-breaking report that shows how the true value of many major sporting events is frequently missed and that the great stories and narratives coming out of these events are often lost.
The report is over 300 pages long and is packed with data, analysis and information on all the major sporting events of 2014, with in-depth case studies on the FIFA World Cup, the Winter Olympics and the Commonwealth Games plus detailed analysis on over 70 major world championships.
It looks at a wide variety of impacts ranging from economic and sports tourism through to media, sponsorship, sporting and social.
It has detailed analysis on how successful over 600 cities, from 80 countries, have been at attracting and hosting major sporting events and rates their achievements through the unique GSI Global Sports Cities and Nations Index
The report is a culmination of three years of work, whereby Sportcal is developing a standard way of measuring the comprehensive impacts of sport through its Global Sports Impact (GSI) Project, which has engaged over 200 leading industry experts in its development.
Sport is undervalued.
The Global Sports Impact Report 2015 explains why.
Pre-order your copy of the Global Sports Impact Report before September 4th and save 20% as a Sportcal subscriber or 10% as a non-subscriber.
Click here to download the Executive Summary.
Click here to order online
A further 10% discount is available for anyone participating in Sportcal’s GSI Experts Programme
The GSI Experts Programme comprises of a global panel of experts and sector specialists acting as a sounding board for the development of GSI and participating in a series of surveys that will identify the important elements of impact of major sporting events and how they should be measured.
To apply to be part of the GSI Experts Programme click on the link below
GSI Experts Programme
For further information on the Global Sports Impact Report 2015 and Sportcal’s other services contact firstname.lastname@example.org
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