ASG Events chief executive Wynand de Villiers said partners such as Volvo played a critical role in the operational requirements of the 614km off-road ride. He said the availability of 12 XC90 vehicles, which provided a shuttle service to and from the race villages, had proved a hit with the participants and organisation this year.
“I think the XC90 has redefined the way people perceive Volvo. It’s a truly exceptional SUV with world-leading safety features that redefine the way cars can be driven. It can sense danger, including other vehicles, cyclists, pedestrians and large animals, assists and alerts drivers by prompting intervention, and sometimes even supersedes them by responding autonomously.”
Volvo Car South Africa marketing and PR director Michelle Naudé said: “Luxury, safety and adventure – these are the buzz words that align us with TransCape“Swedish luxury” in their vehicles, which exude safety and are geared towards adventure.
“Many participants complimented us for being closely involved in the race by incorporating our vehicles in its day-to-day running and adding value by transporting them in luxury.“