eSsports Vodafone features training, entertainment and content tailored specifically for the gamers’ community.
From the middle of July, Domingamers will feature four figures discussing esports every Sunday afternoon.
Aiming to attract the gaming community, the social video channel with an offer of news, entertainment and up-to-date content. It will air from 3pm to 11pm offering programming including Speedrum, a three-minute news show focused on eSports, and Esports Academy, in which various gamers will talk about their strategies and experiences.
The company intends to gradually increase the channel’s line-up, and is already preparing shows such as Domingamers, a live competition to be broadcast every Sunday afternoon, and a weekly talk-show that targets next season and kicks off in September.
“We knew we had the task of bringing eSports to the largest possible audience. We’re proud of having contributed to notably develop the eSports audience in Spain and, during this second year, we’d like to help gamers to exploit and improve their skills through our content,” said Cristina Barbosa, brand director, Vodafone España.