Van Niekerk will represent Discovery Vitality on a global scale, joining Discovery Vitality ambassadors, including, British track and field athlete, Jessica Ennis-Hill; current world number one in women's singles tennis, Angelique Kerber; current captain of England in Test cricket, Joe Root; and English rugby union player, Maro Itoje.
Adrian Gore, founder and chief executive of discovery said: “We are thrilled to welcome Wayde van Niekerk into the Discovery family. Wayde overcame incredible odds to become an Olympic gold medallist, and through his positive attitude, ambition and hard-working ethic, he is an inspiration to many.
“As we continue to expand the reach of our Shared-Value Insurance model into new, international markets, each of our Discovery Vitality ambassadors play an important role as leaders across their communities, and in wider society. We believe strongly that people of all ages will resonate with Wayde and the positivity he represents.”
Wayde van Niekerk commented: “The health of South Africans, and especially our children, is very close to my heart. If I can make only one person more aware of the benefits of leading an active and healthy lifestyle, I would have made a big difference. I am very excited and honoured to work with Discovery Vitality around this important topic.”
By sportingindustry.co.za