Terms of the deal were not disclosed, but the chain will serve as UFC’s first-ever official convenience store partner in the United States and Canada.
UFC-branded Big Gulp beverages will be on offer to fans as part of the sweepstakes, which run until December 31. Designs will feature UFC gloves, a UFC Octagon and select UFC athletes such as Tyron Woodley (left of picture), Cody Garbrandt, Amanda Nunes, Daniel Cormier and Yair Rodriguez.
Customers who buy a Big Gulp drink will receive a peel-to-win game piece, which can be redeemed for food or beverages, a 10-per-cent discount on a purchase at UFCStore.com or a free seven-day subscription to UFC’s OTT platform, Fight Pass.
Instant win prizes include a grand prize of a 2017 model Harley-Davidson motorcycle, replica UFC Championship belts and a copy of the EA UFC 2 video game for Xbox One.
7-Eleven will also benefit from exposure inside the Octagon during UFC events, and will be promoted across UFC.com, during live-event programming, and across the series’ social and digital platforms.
“UFC has a huge fan base of both male and female young adults who like to shop at convenience stores, making this promotion a great match-up,” 7-Eleven marketing director Maria Trujillo said.
“With one in four of those UFC convenience store shoppers choosing 7-Eleven, that leaves a lot of potential to reach an untapped audience that is important to us. I believe this collaboration that includes exclusive UFC merchandise and a prize on every Big Gulp cup provides a great incentive to entice even more fans to shop at 7-Eleven.”