The deal will see the social media giant live stream an in-car camera perspective during all ten of this year’s season-ending Monster Energy Nascar Cup Series play-off races.
The footage will be available for free to both logged-in and logged-out users in the US via Nascar’s official Twitter handle. The series’ account will also provide real-time race highlights to complement its timeline of tweets covering the events.
Steve Phelps, Nascar’s executive vice president and chief global sales and marketing officer, said: “Through the in-car camera live stream on Twitter, our fans will have another compelling vantage point of the Nascar play-offs, where the energy and intensity of stage racing will be elevated to a whole new level.”
Anthony Noto, Twitter’s chief operating officer, added: “Nascar continues to innovate on Twitter, a place where their passionate fans discuss what’s happening before, during and after every race. Our new collaboration will offer Nascar fans a unique live stream perspective for the 2017 playoffs alongside the real-time Twitter conversation.”