Intel Extreme Masters (IEM) Katowice, kicking off on 4th March 2017, will be the first tournament to be live streamed on Twitter through the deal.
In addition to all IEM and ESL One tournament content, ESL will also produce live original content for Twitter, including a weekly 30-minute show featuring highlights and behind-the-scenes footage. All DreamHack events will also be live streamed, starting with DreamHack Austin in April 2017.
Anthony Noto, COO at Twitter said: "eSports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content. By partnering with the leading eSports companies like ESL and DreamHack, we look forward to bringing the best of eSports live video and conversation together on Twitter”.
Johannes Schiefer, vice president social media and editorial at ESL said: "eSports fans are endemic to digital and this partnership with Twitter expands ESL's reach for all of our major tournaments for fans around the globe. IEM Katowice is our most anticipated live event, and we are excited to bring premier content from this tournament and beyond to more fans in a premium experience”.
Marcus Lindmark, CEO and president at DreamHack said: "Twitter is a very strong eSports platform, where many of our fans and followers already engage with DreamHack events. This will be a shortcut for fans, as they can both watch and engage on the platform at the same time”.