Starting with next year’s Olympic and Paralympic Winter Games in PyeongChang, South Korea, the Japanese car manufacturer will be listed as the official mobility partner of Team Canada through to 2024.
Toyota celebrated the announcement with the Canadian launch of a worldwide marketing campaign featuring ten Team Canada athletes. The deals follow Toyota’s global sponsorship agreement to become the first mobility partner of the Olympics and the Paralympics.
“Toyota is proud to partner with the Canadian Paralympic team and the Canadian Olympic team, and to support the athletes who will be representing our country on the biggest stage in the world,” said Larry Hutchinson, president and chief executive of Toyota Canada. “Toyota shares its values of continuous improvement and respect for people with Canada’s Paralympic and Olympic athletes, who challenge their own limits every day and gather together every four years to celebrate the highest realisation of human potential.
“On behalf of the CPC, we are delighted to be partnering with Toyota Canada on a shared mission to support and build momentum for the Canadian Paralympic team,” said Marc-André Fabien, president of the CPC. “With Toyota by our side, our shared objectives of delivering excellence and generating Canadian pride in communities across the country will come to life all the more.”
“Toyota believes in promoting the Olympic Movement and its values in Canada” added Chris Overholt, chief executive and secretary general of the COC. “Our goal over the next eight years is to build programmes that not only benefit our athletes training to go to Games but to also inspire the next generation in our communities. We look forward to celebrating this partnership at PyeongChang 2018 in less than 100 days.”