Ticketmaster will provide access to their consolidated ticketing platform to local organising committees, who can leverage the value-added services to sell tickets and drive revenue for their events.
IAAF Chief Executive Officer, Olivier Gers, commented: “Finding new solutions that help our local organising committees access our global fan base and that help our fans access events more efficiently is key to creating long-term relationships between fans, athletes and athletics. Ticketmaster will help us build a global picture of athletics fans giving a better understanding of who is following our sport, where they are from and what aspects of the sport they are most interested. This will keep fans connected to the events and athletes they love.”
Adam Newsam, Managing Director, Ticketmaster Sport commented: “The IAAF’s ticketing strategy has both fans and local organising committees at its core. Collaborating with the IAAF on an international scale will help grow athletics as we streamline the experience for local organising committees and fans.”
About Live Nation Entertainment:
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
Ticketmaster is the global market leader in live event ticketing that drives over 480 million ticket transactions per year. Through exclusive partnerships with thousands of venues, artists, sports leagues, and arts and theater tours, Ticketmaster delivers unparalleled access to the most iconic live events to millions of fans worldwide.