The Sharks will wear the black version for home matches at Kings Park and the white jersey at away games.
Gary Teichmann, CEO of the Sharks said: “The involvement and inclusion of our community are integral to the Cell C Sharks success going forward. Canterbury’s philosophy of rugby belonging to everyone and making products in the same inclusive spirit, ties into our vision.
“Both brands share great respect for tradition and that together with a pioneering spirit and forward-thinking approach, will ensure the strength and success of our partnership.”
Wayne Bebb, chief executive of Brand ID, the licence holders for Canterbury in South Africa added: “We are extremely proud to bring The Sharks into the Canterbury family. As a brand we believe in the incredible passion and commitment to rugby and The Sharks is a wonderful example of these values, history and future commitment to the sport.”
The Sharks home and away jersey for the 2017 Vodacom Super Rugby tournament was launched at Growthpoint Kings Park on 6th December 2016.
Furthermore, the Sharks will open their 2017 Super Rugby campaign, in their white away jersey, when they take on the Reds in Brisbane on 24th February 2016.