The German company has agreed to a five-year deal with tournament organisers The R&A and will produce a range of specially designed apparel that will be worn by all event staff and officials.
Hugo Boss has been involved in golf sponsorship since 1985. It currently backs the European Tour’s flagship tournament, the BMW PGA Championship, and counts ten top players, including Henrik Stenson and Martin Kaymer, among its stable of endorsers.
“Hugo Boss is a global brand with a reputation for excellence in sport and golf in particular,” said Martin Slumbers, chief executive of The R&A.
“This is a long-term partnership which will enable us to provide a truly world class apparel offering to fans of The Open around the world.”