NEW YORK (Tuesday, June 6, 2023) – The Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), the commercial partner of Mexico’s annual U.S. Tour for the past two decades, today announced a multi-year partnership renewal with The Home Depot, who will continue as the Official Home Improvement Retailer of the 2023 Mexican Men’s National Team.
Partners since 2003, The Home Depot and the Mexican Men’s National Team will continue their combined efforts to grow the sport of soccer across North America. Through this sponsorship of the 2023 MexTour, The Home Depot will create unique experiences for fans and customers to celebrate the sport.
Partners since 2003, The Home Depot and the Mexican Men’s National Team will continue their combined efforts to grow the sport of soccer across North America. Through this sponsorship of the 2023 MexTour, The Home Depot will create unique experiences for fans and customers to celebrate the sport.
"The Home Depot is thrilled to extend our partnership with the Mexican National Team as we embark on the 20th edition of MexTour," said Heather Dade-Themelis, The Home Depot’s senior manager of sports marketing. "Since 2003, we have created unforgettable moments for fans across the North America, and we are excited to continue our commitment to elevating the sport on and off the field."
Kicking off on June 10 at San Diego’s Snapdragon Stadium against Cameroon, the Mexican Men’s National Team will play a series of games across the United States. The matches are broadcast on the Univision family of TV networks and Futbol de Primera Radio Network.
“We are always pleased to introduce a sponsor of the Mexican National Team, and even more so when it is a reaffirmation of a long-standing partnership such as The Home Depot with whom we have worked to grow our sport in the U.S.,” said Enrique Nieto, FMF Director of Strategic Alliances. “Congratulations, and let’s keep celebrating football together.”
As part of this agreement, The Home Depot and the Mexican Men’s National Team will continue their combined efforts to connect with new and emerging fan segments. Notably, The Home Depot will greatly leverage the famed player mascots of the Mexican Men’s National Team which have become popular figures among fans. Additionally, The Home Depot will create special content inclusive of players and legends that will showcase their offerings alongside their supplier partners that will be amplified through the Mexican National Team’s social channels.
“The Home Depot continues to be an invaluable partner and Soccer United Marketing couldn’t be prouder to announce an extension of our partnership,” said Jen Cramer, SUM EVP of Partnership Marketing. “The Home Depot’s longtime commitment to the sport has always allowed fans to engage with the Mexican Men’s National Team through unique experiences and activations. We look forward to collaborating with The Home Depot for many years in connecting with consumers and soccer fans on a deeper level.”
Now in its 20th edition, Mexican National Team U.S. Tour matches have become one of the most popular sporting events in the U.S., with an average attendance of 60,000 fans per match in the last decade. Mexican National Team matches allow the team to prepare for important competitions like the FIFA World Cup and Concacaf Gold Cup, while reaching their fervent fan base across North America. A recent study by Equation Research identified 60 million fans of the Mexican National Team in the United States, making it one of the most followed sports teams in the country.
To learn more about MexTour, please visit www.SomosLocales.com.
Kicking off on June 10 at San Diego’s Snapdragon Stadium against Cameroon, the Mexican Men’s National Team will play a series of games across the United States. The matches are broadcast on the Univision family of TV networks and Futbol de Primera Radio Network.
“We are always pleased to introduce a sponsor of the Mexican National Team, and even more so when it is a reaffirmation of a long-standing partnership such as The Home Depot with whom we have worked to grow our sport in the U.S.,” said Enrique Nieto, FMF Director of Strategic Alliances. “Congratulations, and let’s keep celebrating football together.”
As part of this agreement, The Home Depot and the Mexican Men’s National Team will continue their combined efforts to connect with new and emerging fan segments. Notably, The Home Depot will greatly leverage the famed player mascots of the Mexican Men’s National Team which have become popular figures among fans. Additionally, The Home Depot will create special content inclusive of players and legends that will showcase their offerings alongside their supplier partners that will be amplified through the Mexican National Team’s social channels.
“The Home Depot continues to be an invaluable partner and Soccer United Marketing couldn’t be prouder to announce an extension of our partnership,” said Jen Cramer, SUM EVP of Partnership Marketing. “The Home Depot’s longtime commitment to the sport has always allowed fans to engage with the Mexican Men’s National Team through unique experiences and activations. We look forward to collaborating with The Home Depot for many years in connecting with consumers and soccer fans on a deeper level.”
Now in its 20th edition, Mexican National Team U.S. Tour matches have become one of the most popular sporting events in the U.S., with an average attendance of 60,000 fans per match in the last decade. Mexican National Team matches allow the team to prepare for important competitions like the FIFA World Cup and Concacaf Gold Cup, while reaching their fervent fan base across North America. A recent study by Equation Research identified 60 million fans of the Mexican National Team in the United States, making it one of the most followed sports teams in the country.
To learn more about MexTour, please visit www.SomosLocales.com.
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