Niall Lynch, revealed that the company partnered with Sundowns because of their success as the reigning CAF Champions League winners and holder of a record seven league titles in the Premier Soccer League era.
“We are very optimistic that we have picked the right team and we are both going to do well in our respective fields,” Lynch said. “We wanted to get the right team, right brand and ensure that the timing was right. Sundowns’ success in the continent and globally persuaded us to join forces with them. We all like to be associated with winning teams. We wanted to invest in football because it’s the most played game in South Africa. We looked at the profile of our customers and the vehicles we sell, we saw that this will be the perfect way to get our brand to the people of South Africa.”