Written, produced and recorded by award-winning Spanish singer Huecco, it was selected by FIBA and FEB as the official song for the upcoming edition of FIBA's flagship event taking place in Spain (30 August-14 September).
The song will bring together fans and spectators from all around the world in a festive atmosphere as they cheer on their favourite teams and players in the premier world basketball extravaganza. You can listen to the song here.
'Sube la Copa' can be downloaded on iTunes, Spotify and Deezer, with all the proceeds going to charitable causes, included FEB’s Casa Espana, Huecco's Fundacion Dame Vida and FIBA's International Basketball Foundation (IBF).
Huecco, also known as Ivan Sevillano Perez, has recorded three albums: Huecco (2006), Assalto (2008) and Dame Vida (2011). He first came to prominence with his first single and dance anthem "Pa' mi guerrera" wich sold nearly 300,000 ringtone downloads. His second album featured the song "Se acabaron las lágrimas", a hymn against gender violence which he recorded with the support of the Minister for Equality and the most respected journalists in Spain. It sold 45,000 ringtone downloads and the artist donated the royalties from these sales (€10,000) to the local non-profit organisation Fundacion Mujeres.
In 2011, for the launch of his third album, Huecco put together a video clip featuring 2010 FIFA World Cup winners Sergio Ramos, David Villa, Pepe Reina as well as 2014 world champions Thomas Muller, Philipp Lahm, in addition to football superstars Dani Alves and Kun Agüero. It also starred Spain national basketball team point guard Jose Calderon. The video has been viewed more than 2.5 million times on YouTube and is endorsed by Spanish basketball legend Pau Gasol.
To find out more about Huecco, go to: