Rounding out the top five players are the Cleveland Cavaliers’ LeBron James (No. 2), the Warriors’ Kevin Durant (No. 3), the Milwaukee Bucks’ Giannis Antetokounmpo (No. 4) and the New York Knicks’ Kristaps Porzingis (No. 5).
- Antetokounmpo (No. 4) earns his highest ranking ever.
- Embiid (No. 6) and Simmons (No. 8) of the 76ers as well as the Lakers’ Lonzo Ball (No. 11) make their debut on the list.
- The 76ers place No. 3 on the team merchandise list for the first time since the 2003-04 NBA season.
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves
Top 10 Most Popular Team Merchandise:
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder