As part of the Slush-family, Smash is the world's first physical activity, health and sport focused start-up event. In Helsinki the day before Slush, Smash combines passion for physical exercise, new technology and the 400 billion Euro sports market.
"We at Smash believe that sport is the world's greatest source of passion and enthusiasm. Passion also unites start-up communities. We want to provide a platform where these passions, skills and business sense can meet", Smash CEO Tommi Kolehmainen says.
Amongst others at Smash is the sports business giant Amer Sports. "We understand the business opportunities brought about by digital developments and we want to be at the forefront of the innovation of new products and services to sport and physical activity, together with start-ups," says Amer Sports Chief Digital Officer Heikki Norta. "Smash and Slush represent a great place for us to make new contacts and initiate such co-operation."
Smash will be held the day before Slush, on Tuesday 29th November, 2016 at Kattilahalli in Suvilahti, Helsinki. "Slush week attracts more than 15 000 conference visitors and we are very pleased that alongside it other interesting events are created. Sports technology and sports business future-oriented Smash is a fantastic example of this development! ", Nicolas Dolenc, Slush vice president and executive producer says.