The global sports and arts promoters market is expected to grow from $136.30 billion in 2021 to $230.12 billion in 2022 at a compound annual growth rate (CAGR) of 68.8%. The market is expected to reach $331.43 billion in 2026 at a CAGR of 9.5%.
The main types of sports and arts promoters are sports promoters and arts promoters. Arts promoters attempt to establish and maintain contacts, such as obtaining media attention and gallery shows, in order to promote an artist and their work. The various end users include individuals, companies and involves different revenue sources such as media rights, merchandising, tickets, sponsorship.
Asia Pacific was the largest region in the sports and arts promoters market in 2021. Africa is expected to be the fastest-growing region in the forecast period. The regions covered in the sports and arts promoters market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Sports organizers are implementing virtual reality technology to improve the spectator experience in a sporting event. Virtual reality technology generates images, sounds and other sensations that simulates a physical presence in an imaginary environment. Clubs and teams are experimenting with simulated and 360-degree environments to enhance the match viewing experience of the fans by allowing them to have a virtual walkthrough of the stadium or the race track and view the match at different angles.
For instance, NBA game between the Sacramento Kings and San Antonio Spurs was broadcasted in VR. The viewers could watch the action from a myriad of angles, including underneath the basket. NASCAR has created an interactive fan area at the race tracks with the implementation of virtual reality.
Sports and arts organizers are implementing mobile ticketing to provide hassle free ticket purchase experience. Mobile ticketing is the process where customers can buy and validate the tickets using mobile phones. Event organizers production and distribution costs associated with traditional paper-based ticketing channels is eliminated with the implementation of mobile ticketing.
Apart from this, the data exchanged digitally through ticket transactions enables sports organizers to learn more about fans and generate insights to formulate marketing strategies from the database. For instance, Barcelona implemented mobile ticketing and eliminated paper tickets by introducing a new system that allows fans to scan a bar-code on their phones gain access to matches. Pocono Raceway launched a mobile ticket delivery system that allows fans to have their ticket delivered to their mobile device and have their ticket scanned at the gate directly from their mobile device.
1) By Type: Sports Promoters; Arts Promoters
2) By Revenue Source: Media Rights; Merchandising; Tickets; Sponsorship
3) By End-Users: Individuals; Companies
Key Topics Covered:
1. Executive Summary
2. Report Structure
3. Sports And Arts Promoters Market Characteristics
4. Sports And Arts Promoters Market Product Analysis
5. Sports And Arts Promoters Market Supply Chain
6. Sports And Arts Promoters Market Customer Information
7. Sports And Arts Promoters Market Trends And Strategies
8. Impact Of COVID-19 On Sports And Arts Promoters
9. Sports And Arts Promoters Market Size And Growth
10. Sports And Arts Promoters Market Regional Analysis
11. Sports And Arts Promoters Market Segmentation
12. Sports And Arts Promoters Market Metrics
13. Asia-Pacific Sports And Arts Promoters Market
14. Western Europe Sports And Arts Promoters Market
15. Eastern Europe Sports And Arts Promoters Market
16. North America Sports And Arts Promoters Market
17. South America Sports And Arts Promoters Market
18. Middle East Sports And Arts Promoters Market
19. Africa Sports And Arts Promoters Market
20. Sports And Arts Promoters Market Competitive Landscape
21. Key Mergers And Acquisitions In The Sports And Arts Promoters Market
22. Market Background: Arts Market
25. Copyright And Disclaimer
- Live Nation Entertainment, Inc.
- EXOR Group
- Madison Square Garden Company
- Lincoln Center
- San Francisco Symphony
- Townsquare Media, Inc.
- GMM Grammy Public Company Limited
- Tivoli A/S
- Factory Theatre
- Denver Center For The Performing Arts