View the Official Shortlist here.
Sgwili Gumede, chairman of Sport Industry Group commented: “It’s been an exciting year in the sporting landscape and entrants have utilized this plus the constant innovation to drive a significant marketing and commercial message that is reflected in their shortlisting. There are many others doing great work that has not been shortlisted and we applaud these entrants for pushing themselves to greater heights. The brands and organisations that have joined the business of sport landscape or pushed the landscape recognise that sport has a big part to play - this is represented across a number of categories in this year’s Shortlist.”
Categories are extremely competitive and all entrants should feel extremely proud of entering and participating as entities and brands test themselves amongst the best of the best in the world of the business of sport.
The Official Shortlist was selected through an extensive Steering Process - involving more than 40 key industry figures across 8 days of intensive steering and review, and will now go forward for consideration by the main Judging Panel, who will decide the winners in each category.