The new deal will see Safaricom become KRU’s official communications partner for all rugby tournaments organised by the union. Safaricom will also give cash sponsorship to help fund KRU and its partners host rugby events in various counties throughout the year.
Safaricom has in the last six years invested over KES700m in rugby, funds that have been used to organise tournaments, develop the game and improve facilities at the Rugby Football Union of East Africa (RFUEA) grounds.
Bob Collymore, Safaricom chief executive said: “We appreciate the role KRU is playing in developing rugby in the country, giving young men and women an opportunity to change their lives through sport. We see great value in supporting the identification and nurturing of new talent by working with the rugby union. We also note that through KRU’s efforts Kenya has fielded a team in the Rio Olympics.”
Richard Omwela, KRU chairman noted: “We are excited to renew our working relationship with Safaricom and having them on board as our official communications partner will no doubt improve our ability to deliver on the expectations of both the players and fans as we capture and document the continued growth and development of the sport in the country.
“The signing of this partnership reinforces our commitment to collaborating with organisations that believe in the sport as much as we do, and in building these partnerships so that together, we can continue to grow Kenyan rugby.”