The ICC and the hosts of the ICC World Twenty20 India 2016, ICC U19 Cricket World Cup Bangladesh 2016 and the ICC Women’s World Cup England 2017 are requesting proposals from companies interested in providing the brand identity for these tournaments.
The ICC, along with the hosts, will be involved in the development of the event brand identity to ensure the new identity has sufficient flexibility across the diverse range of touch points that will be required of the brand.
This request for proposals (RFP) is designed to attract applications from companies with an extensive, proven track record in design of sporting event identities, preferably on a global scale, and with a talented and experienced design team capable of committing itself to the project over an extended period of time.
Timelines for the development of the strategy and event brand design along with an in-depth description of the required services are available in the RFP. In the first instance, interested parties must submit their intent-to-submit letter with a cost estimate and brief summary of credentials.
An electronic version (via email) of this application must be sent to the ICC (see below for contact details) by the closing date of Monday 12 May 2014.
Please note that no creative submission is required at this stage.
The full request for proposals, with an in-depth description of the required services and levels of experience, is available here.
ICC - Commercial Sponsor Operations Manager