This was the opportunity for the E-commerce based direct selling company QNET, to launch the third collection, and tenth timepiece, in the QNETCity Collection of Swiss Watches, result of joined forces with Manchester City Football Club.
Bold and modern, the statement, the statement pieces in the instalment of the CIMER-QNETCity collectionof premium Swiss watches are designed with the Club’s iconic obsidian blue emblem on the dial and have the words “Official Licensed Product Manchester City FC” engraved on the case back.
The Automatic Swiss Movement watches in the collection are limited to 1894 pieces as homage to the year the Manchester City Football Club was established and are available in Black and Rose Gold. The Quatz variant timepieces are available in Stainless Steel and Gold.
Commenting on the design aspect of the collection, J.R. Mayer, Director of Sales and Marketing for Swiss Watchmaker, Cimier said, “The collection features a fusion of sporty and elegance, inspired by the game of football and its inherent geometry. The octagonal bezel blends well with the dial’s strong and dynamic character. We added fine detailing in the integrated crown and personalized buckle featuring a deployment system that secures the watch. We felt that the subtle integration of the Manchester City Football Club’s signature blue on the dial and in the stitches of the rubber strap gives it a bold and unique design.”
Commenting on the launch of the exclusive new collection, QNET Sub Regional General Manager, Biram Fall stated, “Football is a universal language, spoken on the fields and the stands, unifying players and fans with a common passion for the game. The excitement and sense of pride that City fans feel is the same excitement and passion that QNET customers have for our business. This new collection of watches, designed by elite European artisans and produced by master craftsmen in Switzerland at one of the oldest watchmaking ateliers is a tribute to the game and the partnership between QNET and Manchester City.”
In Africa, the partnership with Manchester City has already paid off, in 2019, QNET financed a summer internship in football and English language learning for 3 young football prodigies from underprivileged backgrounds, from Ghana, Cameroun and Cote d’Ivoire.
The aim of the programme is to give young people a chance to rub shoulders with the world of high-level sport and thus improve their performance.
QNET and Man City: A Partnership Built To Win
In 2014, QNET entered a historic partnership with Manchester City as its official Direct Selling Partner. In 2018, QNET became the first sleeve partner of Manchester City Women’s Football Club for the Women’s Super League 1. Last year, QNET and Man City jointly announced the extention of the partnership for another five years.
Manchester City’s journey to becoming the best football club in the English Premier League has been one of commitment, focus and teamwork - trails that we endorse and value at QNET. Through this partnership we aim to link up the excitement of football and the passion for the game to the thrill of direct selling and the drive of our distributors” added M. Fall.
QNET is one of Africa’s leading direct- selling companies offering a wide range of health, wellness, and lifestyle products that enable people to lead better lives.
QNET is headquatered in Hong Kong and has a presence in more than 25 countries around the world through subsidiaries, branches, offices, agency, partnerships and franchise
QNET is a member of the Direct Selling Assiciation in several countries, and has industry membership in the Hong Kong Food Association and the health supplements industry association of Singapore among others.
QNET is also active in sports sponsorships around the world in addition to being the Direct Selling Partner of Manchester City Football Club. QNET is also a sponsor of the African Club League Championship of CAF and the Malaysian Super League team, PJ City Football Club.
About Manchester City
Manchester City is an English Premier League Club, initially founded in 1880 as St. Mark’s West Gorton. It was officially named Manchester City FC in 1894, and has since then gone on to win the European Cup Winners Cup, six League Championship titles, including five Premier League titles (2012, 2014, 2018, 2019, 2020/21) and six FA Cups. Manchester City is one of the nine clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs.
Under manager Pep Guadiola, one of the most decorated football coaches in the world, the club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, with a spectacular 55,000 seated arena, since 2003.