The partnership between Kohli and PUMA is an eight year-long association, which, according to the brand, will see the pair work towards transforming the sport and fitness ecosystem in India.
As part of this association Kohli will work closely with PUMA to develop a line which will include cricket, fitness and sports style, including footwear, apparel and accessories.
Virat Kohli said: “I am privileged to be part of a great list of athletes PUMA has. Not just today’s icon like Usain Bolt but also the brands rich history with Maradona, Pele, Theirry Henry. I am impressed by the way PUMA has gained popularity and market leadership in India in a very short period of time. Both PUMA and I are committed to a long term partnership.”