In addition, the PTO has appointed Wasserman as its sole and exclusive agent and executive producer of The Collins Cup. Wasserman will handle all aspects of the event, including negotiating TV rights, sponsorships, host city bidding and selection and operating the event.
An athlete from each team will battle against one another other in an individual race of three, meaning there will be 12 separate race matches, each staggered 10 minutes apart. Athletes will be awarded points for their team based on performances in their respective race match and the team with the most overall points from the 12 race matches will be crowned winners. The team that finishes last will receive The Broke Spoke Trophy.
Rich Allen, PTO executive director said: “We are very pleased to be able to announce The Collins Cup to celebrate the sport of triathlon and honour John and Judy Collins, who 40 years ago were instrumental in founding the sport we love so much.”
John and Judy Collins said: “It is quite incredible really. It is hard for us to believe that our endurance event started in Hawaii in the 1970s, with only 15 participants, has now inspired a global spectacle with professional teams from the USA, Europe and the Internationals competing for a trophy named after us. We are humbled and want to thank the PTO for honouring us in this way.”
Matt Wikstrom, Wasserman executive vice president of endurance concluded: “With a growing participant base, affluent demographic and a rise in health, wellness and living an active lifestyle, The Collins Cup will appeal to a global audience. The event will combine a nationalistic, patriotic fervour with a compelling dramatic format, and we are confident that it will become one of the captivating events on the sporting calendar and one highly sought after in the media market.”