
“The IFF has also started preparations for the The World Games 2021 in Birmingham, putting together an action plan with the US Floorball Association for a Floorball activation and education project in the Birmingham area,” says IFF Secretary General John Liljelund.
“We plan to run a number of school projects and other educational activities for youth clubs, and play tournaments in the region to make the sport familiar for people. For the IFF, it is key to have a local fan base at The World Games, so that there is real interest from the US spectators. The World Games in Birmingham is our next big challenge – to show that our sport presentation and fan base are bringing added value to the organiser – and we’ll then also be ready for other multi-sport events.”