Lausanne, Switzerland, January 21, 2016 - The members of the Press Commission were gathered at the FIVB headquarters in Lausanne on Thursday to ensure the International Volleyball Federation remains ahead of the curve in the world of sport.
“I’m happy to have a stimulating discussion about the role of the press in today’s world,” explained FIVB President Dr. Ary S. Graça F° during his opening address. “We face many challenges and the Press Commission has to understand what is happening now in the world of the media. We must look at ways to stimulate the audience. After all the greater innovations and changes we have made in the past three years, we have a great chance to promote volleyball even more, especially with such an iconic Olympic Games coming up in Brazil.
“We have to look to the future. When you’re driving a car you have to look forward. We have made progress, we are good, but we must strive to be excellent.”
The members of the commission heard a report on the FIVB's key activities. A presentation of the FIVB 9 Goals Project detailed the federation's long term strategic plan, which was developed to help direct the future work of the FIVB and ensure it realises the sport's huge global potential. Discussion also turned around the Volleyball Your Way campaign, which aims to get everyone, at every level, to play volleyball.
Looking ahead to 2016, further improvements to the website were presented and social media statistics discussed. Media operations and accreditation issues were also examined. The meeting was completed with reports from the confederation press officers and a discussion focusing on social media, video, match highlights, the effective use of content and event promotion.