The event takes place on 4th February 2017, at the Bidvest Wanderers Stadium and will be the third ODI in the Sri Lanka tour series and the Standard Bank Proteas will be playing in their fifth Momentum Pink Day ODI, significant to the team, as they remain undefeated in pink.
As in previous years, Bidvest, Momentum, and CSA have issued an invitation to all the fans attending the third ODI to dress in pink in support of breast cancer awareness.
However, this year Momentum is launching the Pink Suits campaign by inviting celebrities and people of influence to become Pink Suit ambassadors. This campaign aims to create an link between sport and fashion and to draw attention to breast cancer awareness while raising funds for PinkDrive.
The first Pink Suit ambassadors include, Hendrietta Bogopane-Zulu, deputy minister of social development, Sam Cowen, DJ and radio personality, Benni McCarthy, South African football player and Janina Oberholzer, radio personality and TV presenter.
These ambassadors will in turn be able to challenge others to follow, as well as to get people on board to donate to other suits or pink outfits and so increase the number of people who will be wearing pink to show their support.
Various CSA partners also underpinned their commitment to breast cancer awareness through support for Pink Day. Bidvest will donate R1,000 for every boundary scored. Momentum will donate R100,000 if a player punches the ball into the big inflatable Momentum “M” and offer R10,000 for every six hit into the Momentum Family Area.
In addition, Standard Bank will donate R400 for every four scored by a Protea Player, donate R600 for every six scored by a Protea Player and donate R1,000 for every wicket taken by a Protea Player. New Balance will donate R50 towards the Pink Drive for every pink replica sold in stadium on the day of the game. Lastly, Castle will contribute R25,000 for any ball that hits the roof of the Castle Corner during the game, off a Protea Players bat as well as give R10,000 for every 100 scored by a South African Batsman
Noelene Kotschan, chief executive officer and founder of PinkDrive asid: “Pink Day has enabled breast cancer awareness to become a national conversation. To date PinkDrive has provided more than 11,000 mammograms, conducted more than 106,500 clinical examinations and directly educated more than 279,000 people on breast health. Millions more are made aware of the preventative healthcare message via Pink Day match broadcasts.”
AB de Villiers, Protea’s captain said: “Early detection does save lives, and I hope that we perform to the best of our ability to raise as much awareness around breast cancer in our country.”
PinkDrive has been involved with the Momentum ODI Pink Day since 2013 and more than R2.25m has been raised for the breast cancer awareness community. This helps the organisation service over 70 clinics and 10 hospitals in Gauteng. The funds raised also contribute towards the upkeep of PinkDrive’s three mobile mammography and gynaecological units, an educational unit and five educational vehicles.